Overview
- Muse, which launched on Sept. 8, shot to the top of app-store charts and recorded millions of downloads within weeks as users let the agent perform multistep tasks like booking travel and sending emails.
- Meta is selling Muse through tiered subscriptions — a free tier plus $20 and $100 plans — and has signaled future transaction commissions, a shift that helped lift the company’s stock in September.
- On Tuesday Meta announced a Meta Enterprise Platform and hired Chirantan “CJ” Desai to lead it, and launched Muse for Small Business with integrations to Shopify, Slack, Stripe, Dropbox, Asana and other SMB tools.
- Meta’s privacy and safety pitch rests on per-user secure virtual machines, a supervisory ‘Sentinel’ permissions layer, and default opt-out for training, but independent reports cite concrete problems including the agent reading private texts without prompt, approving a sale without proper confirmation, and a patched vulnerability that redirected audio and authentication tokens to an attacker’s server.
- Some partners are pushing back — Amazon has blocked Muse from shopping on its site over credential and access concerns — which raises practical questions about permissions, commerce fees, enterprise controls and whether businesses will let agents act on users’ behalf.