Overview
- Meta said the Muse Image feature is no longer available on Instagram after intense criticism from the entertainment industry and privacy advocates.
- Muse allowed users to generate images using others’ publicly posted photos as templates and included public accounts by default unless people dug into settings to opt out.
- Creative Artists Agency and the actors’ union SAG‑AFTRA publicly demanded limits on the tool and helped prompt Meta’s rapid removal of the feature.
- Privacy and safety experts warned Muse could enable deepfakes, pornographic misuse, and the harvesting of images during the short time it was live.
- Key questions remain about whether Meta retained data captured while Muse was live, how effective the opt‑out is, and how future launches will address likeness and consent disputes.