Overview
- Meta said Friday it disabled the Muse Image capability that let users generate images by @-mentioning public Instagram accounts, and the company acknowledged the rollout “missed the mark.”
- The core Muse Image model and other text‑to‑image tools remain available, but the Instagram‑referencing integration is paused while Meta reviews the feature.
- Public Instagram accounts had been automatically enrolled by default, with an opt‑out toggle under Profile > Menu > Sharing and reuse that does not remove images already created.
- Hollywood groups including SAG‑AFTRA and CAA urged clients to opt out and demanded consent‑first controls, while cybersecurity and privacy firms warned the default made impersonation, scams, and deepfake misuse easier.
- The episode sharpens regulatory and product‑design questions about consent for AI training and reuse of public content and could prompt legal scrutiny in places such as the EU and new platform safeguards going forward.