Overview
- Meta introduced Muse Image in early July and removed the Instagram @-mention reference feature on Friday, July 10 after heavy criticism from users, talent groups and security firms.
- The pulled feature let anyone tag a public Instagram account in Meta AI prompts so the model could reference that account’s photos to generate or remix images.
- Critics objected to the design that automatically opted public accounts in while excluding private accounts and users under 18, saying the flow did not provide clear, affirmative consent.
- Hollywood groups including SAG-AFTRA and CAA and cybersecurity firms warned the feature could enable nonconsensual likeness use, impersonation, scams and harder-to-detect deepfakes.
- Meta left the core Muse Image text-to-image model active, but the episode increases legal and regulatory risk under privacy and emerging AI rules and is likely to shape future consent and disclosure requirements.