Meta Proposes Ad-Free Subscription Price Cut in EU to Address Privacy Concerns

Meta aims to resolve regulatory challenges by reducing its ad-free subscription fees in Europe, amidst scrutiny from privacy advocates and consumer groups.

Meta has proposed lowering the price for its ad-free subscription in Europe from €9.99 to €5.99 for a single account, with further reductions for additional accounts.
The move is in response to regulatory concerns and criticism from privacy activists and consumer organizations over Meta's data collection practices.
Privacy groups argue that the 'pay-or-consent' model does not ensure freely given consent under the EU's GDPR, challenging the legality of Meta's approach.
European Consumer Organisation (BEUC) and other consumer groups have filed complaints, accusing Meta of not providing a valid legal basis for its data collection.
Meta's pricing strategy is under review by the Irish Data Protection Commission, with the outcome potentially influencing the company's compliance with the EU's Digital Markets Act (DMA) and General Data Protection Regulation (GDPR).

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