Particle.news

Download on the App Store

Meta Platforms Sees Revenue Boost from Ad Recovery, Cautious Over Volatility and Middle East Conflict

Boost in Meta's Q3 revenues attributed to digital advertising growth and cost-cutting measures; The company's Reality Labs unit registers $3.74 billion operating loss while its AI push is marked as a key investment for 2024, despite uncertainties surrounding the Israel-Hamas war.

  • Meta Platforms' Q3 revenues saw a boost of 23%, outperforming its rivals thanks to a recovery in digital advertising and strategic cost-cutting measures.
  • The company's operating margin doubled to 40% due to austerity measures, which included an aggressive cut of approximately 21,000 employees.
  • Reality Labs, Meta’s unit responsible for developing metaverse-related technologies, registered a substantial operating loss of $3.74 billion despite the company’s growing interest in AI investment.
  • The company's daily active users grew by , contributing to a 31% increase in ads viewed. Despite a decrease in price per ad, it marked the slowest decline across the past seven quarters.
  • Increasing Middle East conflict and geopolitical volatility have imposed uncertainties in the company's Q4 outlook, making investors cautious due to the implications for global digital advertising.
Hero image