Meta Plans to Launch AI Chatbots with Distinct Personalities to Boost Engagement

Meta is developing AI chatbots called "personas" that can have conversations using distinct personalities such as Abraham Lincoln or a surfer.
The chatbots aim to provide recommendations, new search functions, and boost user engagement on Meta's platforms like Facebook.
Meta is trying to compete with other tech companies rolling out AI assistants, including OpenAI's ChatGPT, Google's Bard, and Microsoft's Bing Chat.
Meta CEO Mark Zuckerberg has emphasized investment in AI and may reveal more at the Connect developer conference in September.
Experts have raised concerns about privacy risks and misinformation spread from Meta's use of generative AI chatbots.