Meta Plans to Introduce AI-Generated User Accounts on Facebook and Instagram

The company aims to use AI-powered profiles to increase engagement, raising concerns over misinformation and authenticity.

Meta is reportedly planning to integrate AI-generated user accounts into Facebook and Instagram, designed to mimic human profiles with bios, profile pictures, and content creation capabilities.
The initiative is part of Meta's strategy to attract younger audiences and compete with platforms like TikTok by making its apps more engaging and entertaining.
Critics have raised concerns about the potential for AI accounts to spread misinformation, facilitate scams, and degrade the quality of content on social media platforms.
Meta claims that hundreds of thousands of AI characters have already been created using its tools, although most remain private and unavailable to the public at this time.
Experts warn that the rise of AI-generated accounts could mislead users and advertisers, with some questioning the ethical implications of blending artificial and real user interactions.