Overview

• Meta will automate up to 90 percent of its internal risk assessments, shifting evaluations of algorithm changes, youth safety and content moderation to AI.
• Human reviewers will be reserved for novel or complex issues as AI systems instantly approve features or flag requirements for teams to verify.
• The company aims to enable brands to generate complete ad campaigns using AI—including imagery, video, text and audience targeting—by the end of 2026.
• Shares of major agencies such as WPP, Publicis Groupe and Omnicom Group declined after reports signaled the technology’s threat to traditional marketing services.
• The shift builds on Meta’s $64–72 billion AI infrastructure investment and mirrors moves by peers like Google, Salesforce and Duolingo to automate routine workflows.