Overview
- Mark Zuckerberg said Meta will add a “huge corpus” of AI-generated images, video, and text to its recommendation systems.
- The change will surface more synthetic posts in Facebook and Instagram feeds through distribution of content created in Vibes.
- Zuckerberg framed AI-generated material as social media’s third era after friends-and-family posts and then creator content.
- Meta reported Q3 revenue up 26% to $51.24 billion, crediting AI enhancements for part of the improvement in its advertising business.
- Vibes retention is rising, users have created over 20 billion images to date, and some industry voices are questioning authenticity and user trust.