Meta Partners with Blumhouse to Pilot AI Movie Generation Tool

The collaboration aims to explore the potential of AI in filmmaking with select creatives testing Meta's new Movie Gen tool.

Blumhouse Productions, known for horror films like 'Paranormal Activity' and 'Get Out,' is collaborating with Meta to test its AI video generator, Movie Gen.
The partnership involves filmmakers Aneesh Chaganty, the Spurlock Sisters, and actor Casey Affleck, who are experimenting with the tool to create short films.
Meta's Movie Gen can produce realistic video and audio clips from user prompts, positioning itself as a competitor to other media generation technologies.
Blumhouse CEO Jason Blum emphasizes the importance of artists while expressing interest in innovative tools that enhance storytelling.
The collaboration has sparked controversy in the industry, with some creatives viewing AI as a potential threat to traditional filmmaking.