Overview

• Meta says the refreshed engine now surfaces 50% more reels published the same day to increase freshness.
• New friend bubbles on Reels and Feed show which posts friends liked and let users open a private chat with a tap.
• A Not Interested button, comment-flagging, and an updated Save feature give users direct signals to fine‑tune what appears.
• Select reels add AI-powered suggested search so people can explore related content without leaving the player.
• Reporters say the push aims to improve short‑form competitiveness and the system now accounts for preferred video length when recommending reels.