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Meta Overhauls Facebook Marketplace With Social Shopping and Meta AI Tools

Meta is targeting younger shoppers with the rollout.

Overview

  • A new collections feature lets people group listings, invite friends, and share updates across Feed, Messenger, and WhatsApp.
  • Meta is testing collaborative buying so buyers can add a friend to their chat with a seller to coordinate pickup and negotiate prices.
  • Marketplace listings now support comments and reactions, which can help others assess item quality and refine recommendations.
  • Meta AI adds a “Suggested questions to ask” prompt in chats and begins testing vehicle insights that summarize specs, reviews, and price information.
  • eBay and Poshmark inventory is integrated into Marketplace, and an improved checkout shows total costs upfront with order-status notifications, with several updates rolling out or in testing.