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Meta Overhauls Facebook Marketplace With Social Shopping and AI Features

The redesign aims to keep young adults active on Marketplace through collaborative browsing plus AI assistance.

Overview

  • A new collections feature lets shoppers group listings and share them with friends across Feed, Messenger, and WhatsApp.
  • Meta is testing collaborative buying that allows users to invite friends into seller chats to coordinate pickup and negotiate prices together.
  • Listings now support reactions and comments, and Marketplace will tune recommendations based on items people like.
  • Meta AI suggests follow-up questions in buyer–seller chats while the default opener remains unchanged, and vehicle listings gain AI insights on safety ratings, specs, reviews, and pricing.
  • An improved checkout shows total costs upfront and sends order status notifications, with the broader rollout underway in the US and Canada and more updates planned in 2026.