Meta Offers Cash Bonuses to Attract TikTok Creators to Reels

The program promises up to $5,000 for U.S.-based creators, with additional incentives like content deals and free verification.

Meta's 'Breakthrough Bonus' program offers up to $5,000 over 90 days for creators who post Reels on Instagram and Facebook.
Creators must meet specific criteria, including posting a set number of Reels each month and linking their accounts to third-party platforms like TikTok.
Some TikTok creators are being offered larger monthly bonuses of $10,000 to $50,000 for exclusive early posting on Reels.
Meta has introduced updates to Reels, including extending video lengths to three minutes and launching a new editing app called Edits to rival TikTok's CapCut.
The initiative follows TikTok's temporary U.S. ban and ongoing absence from app stores, as Meta seeks to capitalize on the uncertainty surrounding its competitor.