Overview

• Connor Hayes, who joined Meta in 2011 and led its generative AI product team, will assume day-to-day leadership of Threads from Adam Mosseri in mid-September.
• Hayes will oversee product, design, engineering and research teams working on the text-based app while still reporting to Mosseri.
• The app now averages about 115 million mobile daily active users compared with X’s roughly 132 million as Meta targets stronger engagement.
• Meta is testing AI-generated content in user feeds and aims to leverage Hayes’s expertise to expand those capabilities.
• Elevating a dedicated app lead underscores Meta’s effort to transition Threads into an independent social network distinct from Instagram.