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2h ago

Meta Marks Instagram’s 3 Billion Milestone, Unveils UK Ad‑Free Tier

A UK-only subscription serves as a privacy-compliance test that could diversify revenue beyond ads.

Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during a dinner with tech leaders in the State Dining Room of the White House in Washington, DC, US, on Thursday, Sept. 4, 2025. US President Donald Trump said he would be imposing tariffs on semiconductor imports "very shortly" but spare goods from companies like Apple Inc. that have pledged to boost their US investments. Photographer: Will Oliver/EPA/Bloomberg via Getty Images
Person wearing glasses and talking on the phone.
The logo of Meta is seen at Porte de Versailles exhibition center in Paris, France, June 11, 2025. REUTERS/Gonzalo Fuentes/File Photo

Overview

  • Mark Zuckerberg said Instagram now counts 3 billion active users, up from 2 billion reported in October 2022.
  • Meta will introduce an option in the United Kingdom to use Facebook and Instagram without advertising in the coming weeks.
  • Pricing is set at £2.99 per month on the web and £3.99 via iOS or Android, with the higher mobile price reflecting app‑store fees.
  • Subscribers will not see ads and their personal data will not be used for advertising purposes.
  • The move follows UK data‑protection guidance and comes as ads generated roughly $164.5 billion last year, about 98% of Meta’s revenue.