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Meta launches web version of Threads to compete with Twitter

  • Meta's Twitter competitor Threads is now rolling out a web version after launching as a mobile app in July.
  • The web app allows posting, interacting with posts, and viewing feeds, but lacks some mobile features.
  • Threads saw rapid growth initially but declining engagement over time, prompting Meta to add features.
  • The web launch aims to attract advertisers and compete with Twitter amid recent changes under Elon Musk.
  • Meta plans to further improve Threads on the web to match the functionality of the mobile experience.
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