Meta launches web version of Threads to compete with Twitter
- Meta's Twitter competitor Threads is now rolling out a web version after launching as a mobile app in July.
- The web app allows posting, interacting with posts, and viewing feeds, but lacks some mobile features.
- Threads saw rapid growth initially but declining engagement over time, prompting Meta to add features.
- The web launch aims to attract advertisers and compete with Twitter amid recent changes under Elon Musk.
- Meta plans to further improve Threads on the web to match the functionality of the mobile experience.