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3h ago

Meta Launches Vibes, an AI-Only Short-Video Feed

For now it runs on partners Midjourney and Black Forest Labs rather than Meta’s own video models.

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Meta CEO Mark Zuckerberg speaks as U.S. President Donald Trump and first lady Melania Trump listen during a dinner at the White House on Sept. 4, 2025, in Washington, D.C. 
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FILE: The Meta logo in front of Meta headquarters on April 28, 2022, in Menlo Park, Calif. The tech giant operates Instagram, Facebook, WhatsApp and more.

Overview

  • Vibes is live in early preview inside the Meta AI app and on meta.ai, offering a scrollable feed of AI-generated clips users can create from prompts or remix from the feed.
  • Creators can add visuals, layer music, tweak styles, and post to Vibes or cross-post directly to Instagram and Facebook Stories and Reels.
  • Meta says Vibes replaces the app’s Discover feed and represents the next iteration of its public feed strategy focused on AI video.
  • The rollout covers the US and more than 40 countries, with initial availability not including the UK, and Meta says more creator tools are planned.
  • Early reception online has been largely negative, with commenters deriding the output as “AI slop,” as observers also note legal scrutiny surrounding partner Midjourney’s training practices.