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Meta Launches Vibes, an AI-Generated Short-Video Feed in Meta AI

The company frames it as a new creative lane powered by partner models during a transition to in-house video systems.

Overview

  • Vibes is live as an early preview in the Meta AI app and on meta.ai, offering a feed of entirely AI-generated short videos.
  • Users can create from prompts or remix feed clips, add visuals and music, adjust styles, and share to Vibes, DMs, or cross-post to Instagram and Facebook Stories and Reels.
  • Meta says the feed will personalize over time, features videos from creators and other users, and supports tap-through from Instagram to remix in the Meta AI app.
  • Chief AI officer Alexandr Wang said the early version relies on Midjourney and Black Forest Labs, with Meta developing its own video models and future creator tools.
  • Initial reaction has trended negative in comments on Mark Zuckerberg’s post, and coverage flags copyright concerns tied to partner Midjourney’s ongoing legal challenges.