Overview

• Meta has begun global testing of video ads on Threads, allowing a small group of advertisers to use 16:9 and 1:1 video formats within the feed.
• Reels trending ad placements now enable advertisers to attach their content to top-performing videos or curated topical lineups like beauty and sports.
• Meta unveiled an AI-powered Video Expansion tool for Facebook Reels, which adjusts aspect ratios by generating unseen pixels to create a more immersive ad experience.
• New ad formats on Facebook and Instagram include branded placements in ad headers and sponsorships for Facebook Live content.
• Threads has surpassed 350 million monthly active users, with a 35% increase in time spent on the platform due to improved recommendation systems.