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Meta Launches Threads Ghost Posts That Vanish After 24 Hours

Replies shift to private messages with engagement hidden to lower posting pressure, inviting more spontaneous sharing.

Overview

  • The feature is available globally as of Oct. 27, with a ghost icon in the composer to enable it and a gray, dotted chat-bubble with a countdown to distinguish it in feeds.
  • After 24 hours, posts disappear from public timelines but remain accessible to the author in an archived section within settings.
  • Replies are delivered to the author’s DMs rather than appearing publicly, and only the author can see who liked or replied.
  • Reply access depends on message-request settings, with non-followers’ messages routed to requests or blocked if requests are turned off.
  • Meta pitches the format as a way to share unfiltered thoughts, coverage notes mixed early reaction, and the launch extends Threads’ rapid updates for its 400 million–plus users.