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Meta Launches Ray‑Ban Glasses With Built‑In Display and Neural Band, U.S. Sales Start Sept. 30

The $799 package introduces Meta’s consumer AI glasses platform with features such as live translation, subtitles and Conversation Focus.

Overview

  • Meta Ray‑Ban Display pairs a color screen embedded in the right lens with a wrist‑worn Neural Band that uses EMG gestures for hands‑free control.
  • The bundle goes on sale in the United States on September 30 for $799, with launches in Canada, France, Italy and the U.K. planned for early 2026.
  • Ray‑Ban Meta Gen 2 is available now with up to 8 hours of mixed use and a 12MP ultra‑wide camera capable of 3K video, while Oakley Meta Vanguard targets athletes with IP67 durability, a central 12MP camera, Garmin and Strava integrations and up to 9 hours of mixed use (preorders at $499; available Oct. 21).
  • Meta highlighted new software capabilities across the lineup, including Live AI, real‑time translation and subtitles, and Conversation Focus to amplify a speaker’s voice in noisy settings.
  • Coverage noted a visible glitch during Mark Zuckerberg’s live video‑call demo, a briefly posted pre‑event leak video and inconsistent battery claims for the Display/Neural Band, with reports ranging from about 6 hours of mixed use plus case charging to up to 18 hours.