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4mo ago

Meta Launches Paid Plus Subscriptions for Instagram, Facebook and WhatsApp

The company says the new subscriptions will help fund its US$125–145 billion plan for AI and data‑center investment.

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Overview

  • Meta announced the Instagram Plus, Facebook Plus and WhatsApp Plus plans in a video by product chief Naomi Gleit and has begun phased rollouts and tests.
  • Instagram Plus and Facebook Plus give subscribers detailed engagement analytics, story‑view stats, wider audience reach and profile customization options.
  • WhatsApp Plus focuses on personalization with premium sticker packs, custom ringtones and app themes.
  • Press reports cite monthly prices of US$3.99 for Instagram Plus and Facebook Plus and US$2.99 for WhatsApp Plus but Meta has not published a final global price list or full availability map.
  • Meta frames the move, which follows limited paid tests in Europe in 2023, as a revenue diversification strategy to help cover huge projected AI and data‑center costs and to build out future creator and business tools under a planned Meta One umbrella.