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Meta Launches Native WhatsApp on iPad and Tests Instagram App

Meta aims to compete with TikTok’s tablet audience by adapting Instagram’s display for iPad

Overview

  • Meta rolled out WhatsApp as a native iPad app on May 27, delivering video and audio calls for up to 32 participants, screen sharing and multitasking support.
  • Bloomberg’s Mark Gurman reports that Meta employees are actively testing a dedicated Instagram app for iPad with development in full swing.
  • The Instagram release is projected before year’s end, although Meta has yet to offer a public beta version for iPadOS.
  • Meta’s push into iPad apps is driven by TikTok’s native availability on tablets and follows solutions to earlier fears about Instagram image scaling.
  • WhatsApp for iPad integrates Apple Pencil, Magic Keyboard and Stage Manager, syncing conversations seamlessly across devices.