Meta Launches Muse Image, an AI Tool That Builds and Edits Photos

Overview

• Meta launched Muse Image on Tuesday, July 7, and has made the tool available in Instagram and WhatsApp with Facebook, Messenger and advertiser integrations due to arrive soon.
• The model, powered by Muse Spark, generates images from text prompts, edits user photos, combines visual references and can render readable text inside images.
• Independent tests reported that Muse Image can produce realistic likenesses of real people when given an Instagram @handle and sometimes locates web images to match a subject, while private accounts and users under 18 are excluded.
• Meta says adults with public Instagram accounts were included by default but that users can stop reuse of their posts through a simple opt-out setting; critics say people were not notified when their content was used.
• The release deepens wider industry questions about provenance, deepfakes and moderation and could expand those risks when Muse Video and advertiser-facing tools roll out in coming months.