Overview
- Meta presented Muse on Tuesday, Sept. 8, 2026, and opened a limited U.S. closed beta that uses waitlists and invite codes for users aged 18 and over.
- Muse is designed to act on users' behalf to make purchases, buy tickets, book reservations, fill forms and turn long-term goals into step-by-step plans it can work on in the background.
- The service is available on iOS, Android, web and through WhatsApp, with desktop support and broader rollouts promised later.
- Meta says Muse runs inside a dedicated secure virtual machine, records the actions it plans and takes, prompts users before sensitive steps, and will not feed those actions into its advertising system.
- Meta offers a free tier and reported paid plans near $20 and $100 per month, and the product's deep links to payment, email and calendar services raise new privacy, security and regulatory questions as real users begin testing it.