Overview
- Meta rolled out Meta One globally on September 15, 2026 with more than 50 features across Instagram, Facebook, WhatsApp and Meta AI and priced single‑app plans from $2.99 a month and bundle plans from $7.99 a month.
- Core and Premium user bundles increase limits for compute‑intensive functions, including image and video generation powered by Meta’s Muse models and Instagram’s Restyle editing and voice effects.
- Creator and business plans add professional tools such as enhanced profiles, a prominent follow button on Reels, automatic follow invitations, verification and greater access to the Meta Business Agent for customer responses.
- Meta says earlier phased testing and rollouts produced about 15 million subscriptions and trials and found more than half of bundled subscribers used both AI and expression features while reporters have seen in‑app upgrade prompts offering free trials.
- Meta intends the pay tiers to convert heavy AI usage into recurring revenue so it can sustain large AI models and data centers, a change that may shift how creators and everyday users access advanced editing and generation tools.