Meta Launches Friends Tab to Revive Facebook's Social Focus

The feature, now available in the U.S. and Canada, offers a dedicated feed for friend-related content as part of Meta's 'OG Facebook' initiative.

The new Friends tab exclusively displays posts, stories, reels, birthdays, and friend requests from users' Facebook friends, eliminating recommended content.
Initially available in the U.S. and Canada, the Friends tab marks the first phase of Meta's broader effort to reintroduce nostalgic Facebook features throughout 2025.
Users can pin the Friends tab to their navigation bar for easier access, highlighting Meta's focus on customization and user-friendly design.
The update addresses user dissatisfaction with algorithmic feeds that prioritize recommended content over posts from friends.
Meta CEO Mark Zuckerberg has identified the return to Facebook's roots as a key priority for 2025, aiming to make the platform more culturally influential and appealing to younger audiences.