Meta Launches Friends-Only Tab on Facebook in U.S. and Canada
The new feature marks the first step in Meta's effort to revive 'OG Facebook' by prioritizing personal connections over algorithmic content.
- Meta's new Friends tab exclusively displays posts, stories, reels, birthdays, and friend requests from users' Facebook friends.
- The feature is currently available only in the U.S. and Canada, with no timeline announced for a global rollout.
- Users can customize their app to pin the Friends tab for easier access, alongside the existing algorithm-driven main feed.
- The Friends tab replaces the previous functionality of showing friend requests and 'People You May Know' suggestions.
- Meta plans to introduce additional nostalgic 'OG Facebook' features throughout 2025 as part of a broader strategy to reconnect with younger users.