Meta Launches Bonus Program for Viral Threads Posts
The social media giant introduces a new incentive strategy, offering up to $5,000 for creators' viral content on Threads.
- Meta's new bonus program targets creators on Threads, offering up to $5,000 for posts that achieve significant viewership.
- The program is invite-only and limited-time, aiming to boost user engagement as Threads surpasses 150 million monthly users.
- Eligibility criteria include a minimum of 2,500 views per post, with no artificial boosting or copyrighted content allowed.
- Creators must adhere to specific guidelines, including not using watermarks from other platforms like TikTok or YouTube.
- The initiative reflects Meta's ongoing strategy to incentivize content creation on its platforms, previously seen with Instagram Reels.
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