Overview

• The rollout applies to all public Instagram accounts and to Facebook creators with 1,000 or more followers in markets where Meta AI is available, with outlets reporting exclusions including the European Union, United Kingdom, South Korea, Brazil, Australia, Nigeria, Turkey, South Africa, Texas and Illinois.
• At launch the system performs two‑way English↔Spanish dubbing, cloning a creator’s voice and offering optional lip‑syncing, with a disclosure indicating the reel was translated with Meta AI.
• Creators enable the feature before publishing, can preview and approve or remove translations and lip‑syncing at any time, and viewers are shown versions in their preferred language with the option to opt out for select languages.
• Insights now include views by language, and Facebook creators can manually add up to 20 dubbed audio tracks per reel through Meta Business Suite before or after publishing.
• Meta frames the capability as part of its language‑AI work built on SeamlessM4T and No Language Left Behind, with early tests reported to boost engagement by up to about 20% and with noted concerns over translation accuracy and voice‑cloning ethics.