Overview

• Meta has introduced an A/B testing tool for Facebook Reels that allows users to test up to four different captions and thumbnails, aiming to optimize user-generated content and increase engagement.
• The winning variant from the A/B test, the one that gets the most views, will automatically be displayed on the user's page, with future plans to incorporate generative AI to generate options for captions and thumbnails.
• A new reward system includes achievement badges and increased visibility for content creators who surpass certain metrics, with the potential for creators to earn a Rising Creator label for their content.
• In addition to the A/B testing tool, Meta unveiled a feature allowing users to create Reels from pre-existing video posts and live streams, and provided new content management tools in the Professional Dashboard for a more holistic content view.
• For content analytics, creators can now view performance data for up to 90 days, a significant increase from the previous 28-day window. New metrics also include breakdowns of Reels reach between followers and non-followers, and a retention graph showing how long audiences watch a Reel and when they stop watching.