Overview

• Meta begins testing video ads on Threads with 19:9 and 1:1 aspect ratios, targeting a small group of advertisers for initial trials.
• Reels trending ads are being introduced, allowing brands to place ads next to the most popular short videos from creators on Facebook and Instagram.
• AI-powered Video Expansion on Facebook Reels adjusts aspect ratios by generating unseen pixels, creating a more immersive ad experience.
• Facebook Live Partnership ads are revived, enabling brands to sponsor and boost live creator content as a new sales channel.
• Threads now boasts over 350 million monthly active users with a 35% increase in time spent, supporting Meta's broader monetization strategy.