Overview

• Advertisements will appear between status updates in the Updates tab and let users start encrypted chats with businesses without external links
• Ad targeting is limited to basic information—country, city, language—and activity in the Updates tab, with optional Facebook and Instagram data for linked accounts
• Private chats, voice calls and personal statuses remain end-to-end encrypted and phone numbers will not be shared with advertisers
• Channels can now offer paid subscriptions for exclusive content and administrators can pay to promote their channels to wider audiences
• Meta plans a gradual global rollout of these features to boost business engagement and accelerate WhatsApp monetization