Overview

• Meta will roll out advertising globally and gradually within WhatsApp’s Actus tab, which aggregates Status and Channels updates.
• Paid subscriptions to select Channels, promoted listings in the discovery directory and integrated ads in Status will drive monetization.
• Meta insists that private messages, voice and video calls, and Status updates remain end-to-end encrypted and off-limits for ads.
• Ad targeting will rely solely on basic data such as approximate location, phone language and activity in Actus.
• Users who rely on WhatsApp for personal messaging can disable the Actus tab to avoid encountering ads.