Meta Internal Files Say Scam Ads Drove $16 Billion of 2024 Revenue, Reuters Reports

Overview

• Reuters based its story on Meta internal documents compiled near the end of 2024.
• The materials estimate average daily exposure of 15 billion scam ads across Facebook and Instagram.
• The internal analysis links lagging ad-safety efforts to layoffs and a shift of resources toward generative AI.
• Many suspicious advertisers were flagged by Meta’s systems, yet removal typically occurred only when fraud probability exceeded 95%.
• Japanese outlets republished the Reuters report on November 7, extending the findings’ reach internationally.