Overview

• Job descriptions reviewed by Business Insider show pay up to $55 an hour and require fluency in Hindi, Indonesian, Spanish or Portuguese plus at least six years of storytelling experience.
• Contractors are tasked with shaping character-driven personas for Instagram, Messenger and WhatsApp, with emphasis on culturally specific voice and creative direction.
• Listings routed through Crystal Equation and Aquent indicate roles tied to Meta, with one set described as for a top social media company based in Menlo Park.
• Meta declined to comment on the hiring, which follows the company’s pivot from 2023 celebrity personas to the broader AI Studio model launched in 2024.
• Recent scrutiny includes a Reuters report on internal policies that allowed harmful bot behaviors until removed, and Business Insider reporting that reviewers encountered users’ personal data in AI chats.