Overview

• Job listings reviewed by Business Insider show rates up to $55 an hour for U.S.-based contractors fluent in Hindi, Indonesian, Spanish and Portuguese.
• Contractors are tasked with creative direction and character development for chatbots across Instagram, WhatsApp and Messenger.
• Roles routed through staffing vendors Crystal Equation and Aquent Talent call for at least six years of storytelling experience plus prompt-engineering and AI content workflow skills.
• Meta declined to comment on the hiring effort, which follows its 2023 celebrity-bot experiment and the 2024 launch of AI Studio for user-built bots.
• Recent reporting has intensified scrutiny after a Reuters review of internal policies that Meta later changed and a Business Insider finding that chat reviewers encountered users’ personal data.