Overview

• Meta's AI-driven ad tool, Advantage Plus, has been reported to rapidly deplete advertising budgets, often spending daily limits within hours.
• Businesses report significant increases in cost per impressions (CPMs), with costs rising up to ten times the usual rates, while revenue from ads remains negligible.
• Despite Meta's claims of resolving technical issues, advertisers continue to face unpredictable ad performance, prompting some to revert to manual campaign setups.
• Layoffs in Meta's customer service department have exacerbated the situation, making it difficult for businesses to receive timely support or refunds.
• The ongoing issues with Advantage Plus have led to increased skepticism and a shift of some advertisers back to more traditional, manual ad methods.