Meta Faces Criticism Over AI Ad Tools Draining Budgets Rapidly

Meta's automated ad system, Advantage Plus, has been reportedly malfunctioning, leading to excessive ad spending and minimal returns, sparking concerns among businesses.

• Meta's AI-driven ad tool, Advantage Plus, has been reported to rapidly deplete advertising budgets, often spending daily limits within hours.
• Businesses report significant increases in cost per impressions (CPMs), with costs rising up to ten times the usual rates, while revenue from ads remains negligible.
• Despite Meta's claims of resolving technical issues, advertisers continue to face unpredictable ad performance, prompting some to revert to manual campaign setups.
• Layoffs in Meta's customer service department have exacerbated the situation, making it difficult for businesses to receive timely support or refunds.
• The ongoing issues with Advantage Plus have led to increased skepticism and a shift of some advertisers back to more traditional, manual ad methods.

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