Meta Expands User Privacy on Threads with New 'Hidden Words' Feature

The feature allows users to filter offensive or unwanted content from their feeds, enhancing control over their social media experience.

Meta's Threads introduces a 'Hidden Words' feature, enabling users to mute specific words, phrases, and emojis across their feeds.
The update, announced by Instagram head Adam Mosseri, applies to search results, profiles, and replies, aiming to foster a more positive environment.
Threads also plans to introduce controls for quoting posts and is testing a feature to mute notifications from post interactions.
The rollout includes preset filters and allows for custom additions, which users can deactivate at any time.
Despite ongoing scrutiny from the FTC over privacy practices, Threads continues to expand, recently reaching over 150 million monthly active users.