Overview

• Meta's Threads introduces a 'Hidden Words' feature, enabling users to mute specific words, phrases, and emojis across their feeds.
• The update, announced by Instagram head Adam Mosseri, applies to search results, profiles, and replies, aiming to foster a more positive environment.
• Threads also plans to introduce controls for quoting posts and is testing a feature to mute notifications from post interactions.
• The rollout includes preset filters and allows for custom additions, which users can deactivate at any time.
• Despite ongoing scrutiny from the FTC over privacy practices, Threads continues to expand, recently reaching over 150 million monthly active users.