Overview
- Threads now hosts more than 200 topic-based communities, adding granular spaces such as Lakers, Knicks, and Spurs groups.
- New flairs let members display a customizable label beneath their username within a community to signal interests or roles.
- Community champions set the available flair options, and any flair a member selects appears on all of their posts in that community.
- A limited test of “Champion” badges recognizes users who are highly followed in a community and who actively drive conversations.
- Meta frames the rollout as part of its growth strategy, citing over 400 million users and 150 million daily visitors as Threads competes with Reddit and X.