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5d ago

Meta Expands Threads Ad Support to Advertisers Globally

The global rollout introduces image-based ads in Threads feeds, integrated into Meta’s Advantage+ and manual campaigns with brand safety and user controls.

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Meta and Threads app logos are seen in this illustration taken July 4, 2023. REUTERS/Dado Ruvic/Illustration/File Photo
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Overview

  • Meta has opened Threads to all eligible advertisers worldwide, enabling them to run image-based ads within user feeds.
  • Ad placement on Threads is now a default option for new campaigns using Advantage+ or manual placements, with advertisers able to opt out.
  • Threads ads are supported by Meta’s brand safety and suitability standards, ensuring proper ad placement and user control over their ad experience.
  • The rollout follows a limited test that began in January 2025 with select advertisers, including Wendy’s and GroupM.
  • Threads, launched in July 2023 as a competitor to X (formerly Twitter), has grown to over 320 million monthly active users and continues to add more than 1 million sign-ups daily.