Overview
- Meta released a native iPad app for Muse on Wednesday, October 7, bringing the personal AI agent from phones and the web to tablets and building on a recent Mac release.
- Instagram now surfaces Muse in its share UI and lets the agent access saved posts, messages and a user’s feed through Accounts Center for conversational search and task automation.
- Microsoft said a native Muse app for Windows is coming soon with MXC sandboxing to limit what agents can touch on PCs, though no launch date or technical details have been shared.
- Muse has seen rapid installs — estimates range from about 5 million to 6.6 million downloads — but lower daily engagement, about 700,000 estimated DAUs, and Meta has cut token limits after heavy early use strained infrastructure.
- Privacy and partner friction remain central risks: Meta runs Muse in per-user secure VMs with a Sentinel supervisor and has pledged a Confidential VM, researchers have reported patched flaws, and some retailers have blocked agent purchases, all of which could curb user trust and commerce adoption.