Meta Expands Deepfake Labeling Policies

Following Oversight Board criticism, Meta will broaden its labeling of AI-generated content to include a wider range of manipulated media.

Meta announces policy changes to label a broader range of AI-generated and manipulated media starting next month, including deepfakes and other synthetic content.
The policy shift aims to provide more transparency and context rather than removing manipulated media, in response to criticism from its Oversight Board.
Meta will apply 'Made with AI' badges to content with industry standard AI image indicators or disclosed by uploaders as AI-generated.
The move is part of Meta's response to legal demands and the upcoming elections, aiming to balance content moderation with free speech.
Meta's network of nearly 100 independent fact-checkers will continue to review false and misleading AI-generated content, applying labels and reducing reach.