Overview

• Meta has begun cutting the reach and monetization of accounts sharing spammy content, including posts with irrelevant captions or excessive hashtags.
• Aggressive actions are being taken to dismantle coordinated spam networks, including reducing visibility of fake engagement and removing pages inflating reach.
• Facebook is testing a new feature allowing users to downvote irrelevant comments, alongside updates to auto-hide comments from suspected fake identities.
• Creators will gain enhanced tools to report impersonators, as Meta prioritizes elevating original content and cracking down on stolen work.
• A revamped 'Friends' tab now focuses exclusively on updates from personal connections, reflecting Meta’s push to restore Facebook’s original social experience.