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Meta Enforces New Measures to Curb Spam and Elevate Authentic Content on Facebook

The company is reducing the reach of spammy accounts, disabling their monetization, and rolling out tools to combat fake engagement and impersonation.

Meta is cracking down on spam content on Facebook.
An image visualizing spammy content monitoring
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Overview

  • Meta has begun cutting the reach and monetization of accounts sharing spammy content, including posts with irrelevant captions or excessive hashtags.
  • Aggressive actions are being taken to dismantle coordinated spam networks, including reducing visibility of fake engagement and removing pages inflating reach.
  • Facebook is testing a new feature allowing users to downvote irrelevant comments, alongside updates to auto-hide comments from suspected fake identities.
  • Creators will gain enhanced tools to report impersonators, as Meta prioritizes elevating original content and cracking down on stolen work.
  • A revamped 'Friends' tab now focuses exclusively on updates from personal connections, reflecting Meta’s push to restore Facebook’s original social experience.