Meta Ends Sales of Quest Pro VR Headset After Poor Performance

The discontinuation of the $1,500 Quest Pro highlights challenges for high-end VR, as Meta shifts focus to more affordable models.

Meta has officially stopped selling its Quest Pro VR headset, which launched in October 2022 at a price of $1,500 but struggled to gain traction despite price cuts.
The Quest Pro was aimed at professionals and featured advanced technologies like eye tracking and miniLED displays, but its high cost limited its appeal in the consumer market.
Meta is now focusing on its more affordable Quest 3 and Quest 3S headsets, which have seen stronger sales performance since their release in late 2023.
The decision reflects broader struggles in the high-end VR market, with Apple's $3,500 Vision Pro also facing disappointing sales and production cuts in 2024.
Meta continues to invest in augmented and virtual reality technologies, including future AR glasses and AI initiatives, despite significant financial losses in its Reality Labs division.