Overview
- Meta rolled out Muse Image with an Instagram tagging feature on Tuesday and disabled that Instagram capability by Friday after widespread criticism.
- The removed feature let users type an @‑mention of any public Instagram account so Muse Image could pull that account’s photos and videos to generate or edit AI images.
- The tool was enabled by default so users had to opt out in settings or switch their profile to private, prompting sharp complaints from creators, talent agencies and unions.
- SAG‑AFTRA, talent agency CAA, performers including Hannah Einbinder and privacy groups said the default setting failed to secure clear consent and welcomed Meta’s removal.
- Meta kept the Muse Image model inside Meta AI and has previewed Muse Video, leaving the underlying technology in use and raising questions about future rollouts, legal exposure and platform consent design.