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Meta Developing Standalone 'Arena' Prediction‑Market App

Using a points-based system to avoid real-money wagering, Meta plans to test whether a standalone prediction app can draw users from its social platforms.

Overview

  • The project, known internally as Arena, is in active internal development and testing but has not been launched or confirmed publicly by Meta.
  • Mark Zuckerberg has assigned a small team to build the app, which company sources say is being treated as a prioritized internal initiative.
  • Arena would let users make predictions about live events such as sports and politics using a videogame-style points system rather than cash, with future real-money wagering left undecided.
  • Meta intends Arena to operate as an independent app separate from Facebook, Instagram, WhatsApp and Messenger while using those services to promote and attract users.
  • The move places Meta in direct competition with fast-growing prediction platforms like Polymarket and Kalshi and reflects a broader strategy of testing standalone products such as the reported 'Meta Photos' project while navigating regulatory and consumer-protection concerns.