Meta Details Efforts to Combat Global Pig Butchering Scams

The tech giant has disrupted over 2 million scam accounts this year and is collaborating with law enforcement and industry peers to address forced-labor scam operations.

Meta has revealed its two-year initiative to combat 'pig butchering' scams, which involve building trust with victims online to defraud them through fake investment schemes, often using cryptocurrency.
These scams are linked to forced-labor compounds in Southeast Asia and the UAE, where up to 300,000 workers are trafficked and coerced into operating scam networks under threats of violence.
The company has removed over 2 million accounts in 2024 connected to scam centers in countries like Cambodia, Myanmar, Laos, and the Philippines, utilizing its Dangerous Organizations and Individuals policy.
Meta is collaborating with global law enforcement, NGOs, and tech peers like OpenAI to disrupt these operations, share intelligence, and counter evolving tactics such as AI-generated scam content.
New safety features have been introduced across Meta platforms, including warnings on suspicious interactions in Messenger and Instagram, and enhanced context for group chats on WhatsApp.